Abhilash Biradar

Product Manager

Product Manager with 6 years of experience in building and scaling products. Passionate about creating user-centric solutions and driving product growth.

Articles

Unbundling: ShareChat's Path to Sustainable Growth

March 2025

This piece explores ShareChat's monetization challenges and opportunities, highlighting microtransactions and category-specific unbundling as key strategies. It examines India's digital economy, user behavior in Tier 2/3 cities, and successful revenue models.

Monetization Social MediaBharatMicrotransactions
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NBA Fan Engagement: OTT Features

January 2025

An analysis of how NBA can enhance fan engagement through OTT platforms, exploring innovative features, personalized content delivery, and interactive viewing experiences to drive deeper fan connection and monetization opportunities.

Sports TechOTTFan EngagementNBA
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India's Second-hand and Unbranded Market

November 2024

A comprehensive analysis of India's growing second-hand and unbranded market, examining consumer behavior, market dynamics, sustainability impact, and business opportunities in this rapidly evolving sector.

RetailSustainabilityIndian MarketConsumer Behavior
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MailChimp - SMS feature

September 2024

An analysis of MailChimp's SMS marketing capabilities, exploring integration possibilities, customer segmentation strategies, and best practices for effective SMS campaigns within the MailChimp ecosystem.

MarketingSMSMailChimpCampaign Management
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Should Fivetran introduce real-time ingestion?

July 2024

An analysis of real-time data ingestion capabilities in Fivetran, exploring the technical challenges, business value, competitive landscape, and potential implementation strategies for real-time ETL solutions.

Data EngineeringETLReal-time DataFivetran
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Experience

Co-Founder

STAD

Nov 2022 - Mar 2024Bangalore
  • Built a mobile application for over 5K esports players to discover gamers and tournaments.
  • Cultivated a thriving Discord community, achieving a membership of 6k+ individuals, while concurrently expanding additional social media channels with a combined following of 16K+ followers.
  • Collaborated with top esports teams in India, such as S8ul and GodLike, to live-stream tournaments on YouTube, achieving 265K+ impressions and gaining over 4K subscribers.

Product Manager (Data & Experience)

ZET

Nov 2021 - Oct 2022Bangalore
  • Founding PM at ZET, Series A Fintech startup backed by General Catalyst, Nexus, Sequoia, and Waterbridge.
  • Built a scalable ETL/data pipeline to store customer data points, with the goal of scaling the business and enabling future strategic initiatives.
  • Led partnerships with multiple credit bureaus and FIPs to build a rule engine that helped ZET agents sell appropriate products to their customers, resulting in a 16% reduction in rejection rate and a 20% increase in agent activation rate.
  • Enhanced user experience by redesigning the signup process into a phased approach, resulting in a 12% increase in the install-to-signup conversion rate

Associate Product Manager (Discovery)

Sharechat

Mar 2020 - Nov 2021Bangalore
  • Leading product discovery for India's biggest vernacular social media with 160 Mn MAUS.
  • Revamped the UI of the content discovery section based on user category consumption, which resulted in a 1% increase in overall app retention and a 3% increase in overall topics consumption.
  • Built a new approval pipeline for trending topics, which resulted in a 50% increase in trends adoption (5% of DAU) and a 12% increase in trending section retention.
  • Worked with external content partners to speed up content inflow and tweak the feed logic, which resulted in a 9% increase in time spent on trending topics.
  • Documented the guidelines for A/B testing to ensure accurate experimentation across product verticals.

Data Scientist

Simpl

Sept 2018 - Feb 2020Bangalore
  • Series B-funded BNPL(Buy Now, Pay Later) fintech startup.
  • Analyzed growth prospects to ensure timely collection of dues, which secured 90% collection within the first week after the credit period.
  • Deployed a naïve Bayes classifier to group text messages received by devices into categories such as Credit, debit, and loan.

Education

B.Tech Computer Science

B.V.B Engineering College

2014 - 2018Hubli
  • Elected secretary for the computer science department.
  • Completed a 1-year data science internship at Express Analytics, Working on a customer segmentation and clustering project.

Publications

Detecting Depression in Social Media Posts Using Machine Learning

2019

Part of the Communications in Computer and Information Science book series

Springer24 Citations
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